When different couples explain why they chose Rhinehart Photography, I hear several words being repeated. I wanted to convey those ideas at a glance in my logo.
Our work is described as: “candid” “creative” “fun” “romantic” “high quality” “crisp/vivid” “custom-tailored” “emotional”
We are described as: “friendly” “professional” “confident” “considerate” “trustworthy”
People love our albums, with their rounded leather corners and custom dye options (red = killer option)
With a name like Rhinehart, I have to capitalize on the obvious pneumonic heart.
I drew the heart by hand so it wasn’t cookie-cutter, but candid, fun, romantic, creative, customized. I thought the lowercase letters would show “friendly,” “crisp” and “modern.” The rounded square represents my albums. I think red comes across as classic, confident, vivid and bold. As a package, I think it just fits and is professional. So there you have it: my logo…
A big thank you to Ra Kligge at Modern Artisan for all of his help!